Rodi Sinks to Enter Indian Market

Rodi Sinks to Enter Indian Market

Portugal-based Rodi Sinks & Ideas, SA is searching for trade partners in India. “India is rapidly emerging as a strong market where we can clearlypredict our growth. Hence, we want to establish our brand here. We have productive plans in place for Indian investors,” says Albertino Bendiha (abendiha@rodi.pt), export area manager of the company. Rodi is hunting for distributors at both regional and national levels. Special emphasis is also being laid on the metros.

On the sidelines of the recently held show, India Build 2011, Bendiha shared these expansion plans. Rodi is a private company with over 50 years of experience, and this Bendiha believes would help the company in creating a name for itself in India as well. “We anticipate good business and prosperous partnerships in India. Queries during the show have generated hope,” he adds, “The last three days of the show were quitebusy and the footfall was very encouraging. The response has furthered our plans to do business here.”

Sharing investment plans, he explains that the company would prefer a partner working in the kitchen sector. He should ideally have a minimuminfrastructure, that is a core sales team, warehouse, showroom etc. “The partner should have the capacity to import minimum quantities and should be able to provide good service to clients,” he adds. The minimum quantity, heindicates, is one container, that is 800 pieces of sinks.

Talking about Rodi’s USPs, he emphasises, “We use highest quality AISI 304 stainless steel, which guarantees durability. Our facility is equipped with highly automated machinery, which allows us to ensure perfect finishing. Besides, buyers would have innumerable options to choose from our expansive product portfolio.”

Rodi is export-oriented and has markets in EU, Eastern Europe, Central and South America. “We are market leaders in Portugal, and we export our products to more than 60 countries. We provide high quality products and services at competitive prices,” he adds.

Bendiha informs that the Asian markets, which include China, Singapore, Malaysia, Indonesia, Philippines and Pakistan, account for 15-20% of the company’s turnover. “We expect the Indian market to contribute 3-5% to our total revenues,” he remarks.

To couple contemporary demand with latest technologies, Rodi has a specialised research and developmentteam. “We invest considerable time and money in research and it reflects on our products. Currently, our production capacity is 8,00,000 pieces per annum, and can be extended to 10,00,000 pieces depending upon thedemand schedule.” All the products are NP EN ISO 9001:2008 certified,he claims. Syncing commercialisationwith highest quality makes them a distinctive brand.