Greenply Launches Veneered MDF, Custom Laminates, Bags Export Award

Greenply Launches Veneered MDF, Custom Laminates, Bags Export Award

After foraying into medium density fibreboard (MDF) a year ago, Greenply Industries Ltd (GIL), one of the largest Indian interior infrastructure company, has launched its veneered version. This product has been launched under the Green Panelmax brand. Yogesh  Arora (info.panelmax@greenply.com), country head of the company’s engineered panel division, says, “Green Panelmax Veneered MDF offers durable and flawless smooth decorative tops. It is an eco-friendly substrate of MDF and has the beauty and finish of wood.”

Arora informs that Green Panelmax is available in two categories: Natural Veneers and Creative Veneers. “In Natural Veneers the MDF panels are overlaid with genuine Burma teak veneers that have a distinctive rich, golden hue and grains. They are available in three standard sizes with OSL Teak and BSL Teak, in both economic and premium ranges. Creative veneers offer a range of 32 contemporary, wood-based patterned veneers overlaid on MDF panels, to suit interiors where complete uniformity of design is required. They are available in 8x4ft size and OSD/BSD range.”

In its laminates and allied products vertical, GIL has recently unveiled custom laminates, known as Greenlam Xtraordinaire. Subir Palit, country head of the company’s decorative division, says, “Greenlam Xtraordinaire custom laminates will cater to the growing demand for customisation. They will provide tailor-made solutions for residential and corporate requirements. Customers will also be able to imprint their choice of photographs, logos, themes and designs.” He informs that the company has rolled out its custom laminates in the market through GIL’s Green Design Studios and dealer shops, in three sizes of 8x4ft, 10x4.25ft and 12x5ft. “The laminates can be of great application in graphic arts, tailored interior design themes and corporate branding,” he adds.

Meanwhile, GIL was recognised as ‘No 1 Exporter in India for FY 09-10 & FY 10-11’ by The Plastics Export Promotion Council. Elated on receiving this honour, the company’s JMD & CEO Saurabh Mittal says, “This award is symbolic of our dedicated efforts, and superlative research and development. Our company takes pride in its laminates division and the exports generated.” He adds that Greenlam laminate is present in across 70 countries, and the company has set a target to cross 100-plus countries by 2012-13.