Everest Reaches Out to Architects

Everest Reaches Out to Architects

Building solutions major Everest Industries Ltd (EIL) is promoting its roofing, ceiling, wall, flooring, cladding, door and pre-engineered steel buildings solutions by organisingarchitect meets across the country. The company recently organised one such meet in New Delhi to demonstrate the technology and installation process required for its fibre cement boardsfor walls.

Manish Sanghi, the company’s managing director, says, “These meets help understand the technical intricacies of the product and installation. We believe that such face-to-face communication between the company and architects usually fructifies into business. Ourcompany has been organising such meets regularly. We are organising one meet per week to generate awareness and the response had been tremendous. Our next meet is scheduled at Bhubaneswar.” A total of 13 architects took part inthe Delhi meet.

EIL has ISO:9000-certified facilities at Kymore, Nashik, Coimbatore, Kolkata and Roorkee for manufacturing its wide array of products for housing, commercial and industrial sectors. He says, “We are manufacturing fibre cement boards at our Nashik and Roorkee plants. Using digitally-controlled processes, our company is manufacturing these products from a homogeneous mixture of Portland Cement, treated cellulosefibres, finely ground silica and quartz, and other select mineral fillers. Besides, we also use a unique HPSC (high pressure steam curing) technology that makes these boards moisture, termite and fire resistant.”

Talking about efforts to earn GRIHA (Green Rating for Integrated Habitat Assessment) points, he says, “Potential credit points of 1, 12 and 4 can be earned at water, energy and material usages, respectively. Hence, these are gradually becoming popular among private and public sector enterprises.Our fibre cement boards have beenapplied in various projects by companies like Fortis, Ericsson, Jain Irrigation and Tata Motors.”

Dutta states that EIL has opened up all the above-the-line (ATL) and below-the-line (BTL) communication channels, and has been investing a large chunk of the company’s revenue on them. “Our ATL activities include television commercials, radio advertisements, wall paintings, hoardings, shop boards, posters, and POPs for dealers; while training programmes for installers andfabricators constitute the BTL activities. We allocate 5% of our turnover to both these promotional activities. In the last fiscal year, the company posted a turnover of `722 crore, and we expect that in the current financial year we will registerphenomenal growth.”